Marketing Alliances

Okura Hotels & Resorts

The Okura-Taj strategic marketing alliance brings together 7 Okura hotels across 3 countries and 9 Taj Luxury hotels in 5 countries. Under the alliance, the guests will enjoy unparalleled benefits - which include combined reservation services through the Okura CRO and the Taj Reservations Worldwide. Also members of the Okura Club and Taj Inner Circle will be able to earn and burn loyalty points at the participating hotels. Click here to learn more.

Okura Hotels & Resorts has a total of 24 member hotels both inside and outside Japan. Combining Japanese culture and superlative attention to detail with the functionality of European and American hotels, the “Okura Brand” hospitality satisfies the needs of all guests. From compact city hotel to world-famous resorts, Okura Hotels & Resorts members are justifiably proud of their individual brilliance.

Silversea Cruises

The Silversea-Taj partnership will provide guests with a total of 19 Taj Luxury Hotels and four Silversea ships offering not only comparable service and quality, but also distinct experiences in unique destinations to choose from.

Silversea is a cruise company reflecting generations of maritime and travel experience. An innovator in the ultra-luxury segment, Silversea Cruises owns and operates four ships, and is a favourite amongst modern affluent travellers.


The Shilla Hotels & Resorts

The Shilla-Taj marketing alliance will offer guests a portfolio of 19 hotels (17 under the Taj Luxury Hotels portfolio and 2 from The Shilla Hotels & Resorts.) These hotels are treasured historic landmarks and destinations unto themselves. They share a mutual culture, which places a premium on offering high-quality service while maintaining the unique appeal of each hotel.

Shilla Hotels & Resorts is Korea’s leading company in the total hospitality industry and comprises of two hotels, The Shilla Seoul and The Shilla Jeju.