July: A brand new luxury lifestyle store, Taj Khazana, is to open at 41 - 51 Buckingham Gate, Taj Suites and Residences, on Wednesday 11 July. Celebrating and supporting the creative talent of Indian artisans, the new London Taj Khazana store will showcase unique artifacts and collectibles, garments and accessories from India's traditional and master craftsmen.
Unleashing the vivacity and vibrancy of South Asia, Taj Khazana boutiques specialise in high-quality, handmade items from areas such as Rajasthan, Central India and the South, including Hyderabad, Chennai and Kerala. The distinctiveness of each of the existing 12 Taj Khazana stores, renowned throughout India, is a unique local flavour combined with a prevailing global attraction. Now London is to have its own boutique.
The Westminster store will stock superb ethnic objet d'art sympathetic to British tastes, as well as traditional shawls, stoles, throws and jewellery from specially selected Indian designers. Focusing on the resurgence of traditional artisans' creations the collection will revive various art forms including textiles or items created from paper, metal, wood or iron.
Taj Khazana is part of the Tata group, a strong custodian of Indian traditions. Committed to providing sustainable market access to craftsmen across India, Taj Khazana works closely with over 50 artisans and weavers, helping to protect their heritage, skills and crafts by showcasing and selling their exquisite artefacts in five star hotels
The focus for Taj Khazana is on handmade, quality products and developing initiatives to help build livelihoods. To date, Taj Khazana has helped a large number of craftsmen throughout India including the handloom weavers in Varanasi who were facing extinction.
Taj Khazana now hopes to repeat this success with the Ikat weavers of Pochampally by creating a new collection which seeks to recreate the vintage Han-Atlas Ikat design. A range from this collection will soon be available at the boutique at 41 - 51 Buckingham Gate.
Sarita Hegde Roy, Chief Operating Officer at Taj Khazana says, "The unique and authentic products available through Taj Khazana allows customers to purchase genuine Indian treasures, whilst helping to sustain the livelihoods of truly talented Indian artisans. That's what we mean by 'Meaningful gifting - luxury with a purpose'".
Prices start from £20 and furthermore, to mark 2012 as the year of Taj Khazana opening in London, there will be an introductory 12% discount off all purchases available to every visitor of the boutique within the first three months of opening.
Notes to Editors:
About Taj Khazana
Taj Khazana is a group of luxurious and indulgent lifestyle boutiques that are situated throughout India in Taj Hotels in Mumbai, Delhi, Kolkata, Bangalore, Hyderabad, Chennai, Goa and Bekal. This new boutique in London will be the first international branch and the only store located outside of India.
About 51 Buckingham Gate, Taj Suites & Residences
Combining all the facilities and convenience of a luxury hotel with the space and exclusivity of a private home, 51 Buckingham Gate, Taj Suites & Residences consists of three individually designed buildings: Kings, Falconers and Minsters. The buildings have been beautifully restored and '51' now offers 86 elegant suites each with their own separate kitchen and living area. Located in St. James's and just minutes from Buckingham Palace, shops and theatres of the West End, the townhouse hotel is an ideal base for a long weekend visit to London.
Established in 1903, Taj Hotels Resorts and Palaces which is part of the Tata Group, India's leading business house, is one of Asia's largest and finest group of hotels, comprising 94 hotels in 54 locations across India with an additional 16 international hotels in the Maldives, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa and the Middle East.